Tommy Hilfiger celebrated the opening of its first denim store in Johannesburg, South Africa, with an exclusive in-store event last night. Located in the Sandton Mall, one of the most prestigious shopping centers in Africa, it is the latest addition to a growing portfolio of Hilfiger Denim locations worldwide. The store is operated by Stuttafords, exclusive distributor partner of Tommy Hilfiger for Hilfiger Denim in South Africa.
The Sandton Mall store showcases the latest Fall/Winter 2015 Hilfiger Denim collections for men and women, along with accessories. Its interior is designed to reflect the mix of classic and modern influences that epitomize Hilfiger Denim’s “preppy with a twist” heritage. American antiques, vintage fixtures and industrial accents throughout the space reflect the brand’s cool, rock-and-roll, all-American spirit.
Guests included actor Cyprian Ndlovo & Presenter Naomi Noinyane both dressed in Hilfiger Denim as well as musicians LeAnne Dlamini, Bianca Le Grange & Da Les, TV Presenter Chris Jaftha, Carlo McFarlane. Glamour’s Editorial Executive Eva Shuman joined the celebration.
|Left: Naomi Noinyane dressed in Hilfiger Denim|
Right :LeAnne Dlamini
People are invited to join the conversation on social media with the hashtag #HilfigerDenimSandton which trended on all social media on the night.